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This is why content is the king

This is Why Content is the King

One of the first things I learned when I started my career in digital marketing almost 7 years ago was ‘Content is the King’

But never really understood why. 

I thought why should a business or a digital marketer spend hours and hours producing content when there is no immediate return?

But as I kept learning & analyzing top companies, entrepreneurs, digital marketing experts, etc. I started to notice a pattern.

I realized that every digital marketing activity out there, be it:

๐Ÿญ. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ณ๐˜‚๐—ป๐—ป๐—ฒ๐—น๐˜€

๐Ÿฎ. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—•๐—ฟ๐—ผ๐—ฐ๐—ต๐˜‚๐—ฟ๐—ฒ๐˜€, ๐—ฃ๐—ฟ๐—ผ๐—ฝ๐—ผ๐˜€๐—ฎ๐—น๐˜€, ๐—Ÿ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฎ๐—ด๐—ฒ๐˜€, ๐—ฒ๐˜๐—ฐ.

๐Ÿฏ. ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ถ๐—ป๐—ด ๐—•๐—น๐—ผ๐—ด๐˜€

๐Ÿฐ. ๐—ฅ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€

๐Ÿฑ. ๐—ฆ๐—ต๐—ผ๐—ผ๐˜๐—ถ๐—ป๐—ด ๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€

๐Ÿฒ. ๐—ฃ๐—ผ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ผ๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—–๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น๐˜€

๐Ÿณ. ๐——๐—ผ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฅ

๐Ÿด. ๐—ฅ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฃ๐—ฎ๐—ถ๐—ฑ ๐—”๐—ฑ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€

๐Ÿต. ๐—Ÿ๐—ถ๐˜ƒ๐—ฒ ๐—ช๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ๐˜€ 

๐Ÿญ๐Ÿฌ. ๐—œ๐—ป๐—ณ๐—ผ๐—ด๐—ฟ๐—ฎ๐—ฝ๐—ต๐—ถ๐—ฐ๐˜€

or any other activity that you can think of, they all have only 1 thing in common. 

Yes, no points for guessing. ๐—–๐—ข๐—ก๐—ง๐—˜๐—ก๐—ง.

Every successful company is investing almost all of its resources in producing High-Quality Content that provides High Value to their dream clients/customers first and then comes the selling. 

So if your business is struggling to find new clients/customers, start producing content ‘๐—ฑ๐—ฎ๐—ถ๐—น๐˜†’.

One of the most important lessons I learned in Russel Brunson’s, Traffic Secrets book is that you need to publish content daily no matter what your industry is or business is that if you publish your content daily for at least 1 year, you will never have money problems in your life.

Because it’s the only way algorithms start to notice your content and start pushing you upfront amongst so many other content producers and influencers out there.

Of course metrics like engagement, likes, shares, etc. matters as well to push your content organically in the news feed but consistency is a big factor in that.

I hope you understand now why ‘Content is the King’ and got the message.

Hope this post inspires you to publish more and more content for your brand or business.

Ankit Modi
#hackingdigitalsuccessย 

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4 months ago

[…] covered the same point in my last blog post about why content is the king, this blog covers how to actually do […]

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