The primary goal of any business is to sell their products or services and in the digital age, a website is how we know to do that.
If you’re a business owner, chances are, you already have an existing website that you have created recently or some years back.
You already get a few hundred or even a few thousand visitors daily or monthly and are getting some leads through it.
You might not be aware of the term sales funnel, however, most businesses have one, because, without it, you wouldn’t be able to get any of your products sold.
So what is a sales funnel? How are they different from regular websites and which is better for your business?
In this article, I will simplify these concepts for you and if you keep reading, I have a special surprise for you in the end too.
Difference between Sales Funnel and Website?
A traditional website is typically made of up of 5 or more online pages of information about your business that includes a homepage, an about us page, contact us page, list of your products or services, and possibly a blog as well. It looks something like this
To make things simple, websites have a multi-level format and visitors can choose to view any of your pages once they visit your website.
Your customers are most likely to land on the homepage of your website, and then they may visit many pages such as the contact us page, services page, about us page, etc. There is no guided approach on a website. If your ultimate goal is for a customer to make a purchase, there is no way get your customer take that action
Whereas in a sales funnel, the page is designed with a guided approach, encouraging your visitors to take specific actions only like for e.g. fill a form.
What is a Sales Funnel?
A sales funnel is a high converting strategy with the aim of converting cold leads into long-term customers. It is the path that a customer takes to purchase from your business, from the initial awareness stage until you make a purchase. It looks like this
Every business has a sales funnel, however, the only difference is that sales funnels that are intentionally crafted are about 100% times more effective than those that are not, this is where the distinction between a website and a sales funnel comes into effect.
Why is Sales Funnel Important for your Business?
A sale funnel minimizes distractions, the aim of every page is to prompt your customer to take a specific action that will ultimately lead to a sale. Each page of your sales funnels highlights what your company has to offer and urges your customer to either take a desirable action or leave.
Sales funnels result in higher conversions as compared to a normal website. This is backed with not just research but with actual results of thousands of entrepreneurs from all over the world.
Unlike a website, a sales funnel does not have any outbound links, share buttons for social media or links to multiple pages. Sales funnels follow a single-page approach, thereby increasing the quality of your leads.
Sales funnels only include elements like ‘the sales page’, ‘the order page, ‘the upsell page’, and the ‘thank you page’. It is laser-focused for conversions.
So now that you know the importance of having a sales funnel, I have a special gift for you. I’m not just going to leave you excited about sales funnel without showing you how to create one, right?
Using Clickfunnels to create your Sales Funnels
Creating a highly optimized sales funnels requires an effective landing page that converts, advanced online marketing funnels, and the ability to conduct A/B testing, you can do all of this with the help of ClickFunnels.
You can use Clickfunnels to not only create your sales funnel easily but also connect your email autoresponder, manage your leads, and send follow-up emails.
The best part is that you don’t need to create a sales funnel from scratch as it also provides Done For You Funnel Templates to help you get started absolutely for free.
You can also track orders, total sales, and activities on the landing page and more. Cool huh?
Just get your 14 Day Free Trial with Clickfunnels today to create your first sales funnel and see whether it applies to your business.
Let me know in the comments below your thoughts on whether you are able to generate leads via a website and have you ever tried integrating sales funnels in your campaigns.
Until the next post. =)