Digital Marketing has disrupted the advertising landscape since it was first discovered back in the 1990s.
As more brands get on the online marketing bandwagon, it has become essential for every business to start building an online presence as part of their marketing strategy.
But digital marketing is rapidly evolving and with newer technologies like sales funnels and the rapid growth of social media platforms, it is becoming extremely challenging to handle your brand’s digital marketing all by yourself.
One Wrong Message on Social Media can cause a major setback to your digital marketing activities and cost your business a lot of time and money to recover back from the damage. T
ake a recent campaign example of a controversial ad campaign by an Indian jewelry brand Tanishq released as part of their ‘Ektavam’ or “oneness” concept on October 9, 2020.
Okay, the above example might be too extreme but hopefully you know where I’m going with this.
So how do we as entrepreneurs and digital marketers ensure that our strategy, our efforts and our campaigns including our budgets are effectively utilized and not only gives us the results we expect but actually make a difference in our clients/customers life and help them achieve the results they are looking for?
What is that One Thing that can truly prove to be the differentiating factor in the effectiveness and efficiency of our campaigns?
You must be thinking, like really?
You already are accountable enough that’s why you were able to run an organization so smoothly and effectively so far, right?
Yes, that’s what most of us believe but you see, that’s the tricky part.
The good thing about being an entrepreneur or a business owner is that you don’t have any boss. But the Bad thing about being an entrepreneur or a business owner is that you don’t have any boss.
This is why having a trusted advisor who can keep a constant check on what’s going on and ensuring they do go on as planned is important. Because let’s face it, as a business owner, we have to keep a check on thousands of other things and not just digital marketing.
And hiring a digital marketing consultant in a hustling and bustling city like Dubai may just be the right option for you, especially if you looking to grow fast.
Still not convinced?
Good. Because I have listed some of the main possible reasons for how a digital marketing consultant can save you a lot of time, money and help you build your brand and scale up your business in a strategic manner.
Why you Need a Digital Marketing Consultant in Dubai
1. Help you become Accountable
Like already covered earlier, this is a # 1, and the Only Reason why you should actually have a Digital Marketing Consultant to keep a check on everything that you do in your company.
Imagine this, you’re running a company where nobody knows what they are supposed to do or they are operating from a place of comfort zone.
Their tasks or hours are not getting tracked, productivity is not calculated, your current expenses includes a list of tools and subscriptions that you don’t even know what does, or the scale of the project is just too big that may be it requires one person just to overlook everything.
Not to micromanage but rather the opposite, create a system through so robust that most things are happening on auto-pilot.
The culture within the company is great and positive, the team members know what they need to do on a day-to-day basis, systems are in place to manage the day to day marketing tasks, product delivery is being handled on time, and customer happiness is always taken on priority.
Now, to achieve these things, it requires taking efforts consistently over the period of 6-12 months within the company and its important for as a business owner to lead by example by being there with them and leading the way.
Because without you, the company is not going to run by itself. So incase you are tied up, chances are always high that things might not go according to the plan. But having someone you trust lead everything even in your absence becomes important to let the show go on.
2. Accelerate Growth through a Mentor
What does all the high performers and athletes and the super successful people at the top have in common?
May be all of that. But also something that almost always gets overlooked.
Imagine this, what if a football team like Arsenal or Real Madrid play next time but there’s no manager to lead the team? Both teams are playing on their own.
Considering they are big teams, they might be even to do it.
But for how long? Eventually, teams will start to break without that 1 person to bring them all back together, guide them, mentor them, coach them on what they need to do next when the chips are down, how to take themselves to the next level, etc.
That’s what a mentor brings out of a team.
So when we talk about growing, a mentor can coach the existing team to perform better, clear the mental blockages that stop them from achieving a certain goal, builds confidence, push their limits, learn, motivate, etc.
That is the only way to grow any organization faster.
3. Build an Effective Digital Marketing Strategy
“Inspiration is the most important part of our digital strategy.” – Paul Young
An effective digital marketing strategy will help you reach the right target audience at the right time, which will generate leads and sales for your company.
Building an effective digital marketing strategy for your business needs a level of expertise in the field. But it is also so crucial that if you get your strategy right, things get really simple for you in terms of execution.
A digital marketing consultant in Dubai will take the time to
- understand your target audience
- conduct a thorough swot analysis framework for your brand
- create your value ladder
- plan your budget and resources
- create a pilot campaign to test ideas
- create an irresistible offer
- testing various audience segments
- testing various communication messages
- posting on various social media platforms regular content
You won’t have to do all the heavy lifting which save you a lot of time and money.
Read more on how I generated over $1 Million in Total Goal Value for one of my clients who was a startup based on only a well thought digital marketing strategy here.
4. Drive More Revenue
Well, obviously. =)
The primary objective of hiring a digital marketing consultant in Dubai is always going to be to help drive the revenue of the company because, without it, the company will struggle to survive and thrive especially in this post-pandemic era.
So how does a digital marketing consultant actually drives revenue?
Through a System, a Framework, Tried & Tested Methods & Execution
“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ – Neil Patel
Once the system is in place, generating revenue becomes almost automatic through new customers, and getting your existing ones. Keeping your customers engaged requires careful analysis and strategic thinking.
A digital marketing consultant will constantly ensure effective campaigns and keep your content fresh and up-to-date so that your customers are engaged and keep coming back to you for more.
5. Managing your Tech
A digital marketing consultant will help you with all the technical demands that come with online marketing activities.
Whether that is implementing successful search engine optimization strategies, taking care of the technical requirements of your website, or implementing the right software required for your outreach activities, unless you are from an IT background, doing all of this by yourself is a hassle and can be a cause of a lot of frustration.
The Digital Marketing Consultant can work with your existing IT teams and ensure that website speed is fast, proper tags, pixels are implement, forms work, buttons work, etc.
6. Create an Awareness on Social Media
Building an online presence on multiple platforms requires different strategies and skills. There is search engine marketing, social media marketing, email marketing, mobile marketing, creating viral videos and so much more.
A good digital marketing consultant will be able to build a plan for each platform and guide you on how to implement these strategies for each network.
Ultimately, the amount of traffic you get to your website will transition into leads, and that in turn into sales, however getting traffic is not always an easy task.
An integrated marketing plan employs multiple platforms to get traffic to your website. All of this will be done for you by your digital marketing consultant.
7. Create and Maintaining your Brand Image
Creating and maintaining a brand image is extremely important for you to attract customers and generate sales.
What is the brand image? It is the culmination of your logos, font text, color schemes, writing tone, and the creatives you use, all of them working together to form an impression in the eyes of your audience.
It is all about your visual identity. An effective brand image will showcase your company vision in the way you build your marketing presence both online and offline.
8. Implement an Analytical Approach of Working
A digital marketing consultant will be able to not only implement various analytics software for your digital assets such as Google analytics but also, give you key inputs on which marketing campaigns are driving traffic to your website.
Unlike traditional marketing, you will get insight into which platforms are working for you and how to proceed with your marketing strategy based on this data.
9. Online Reputation Management (ORM)
Online reputation management means managing your online presence, especially on Social Media platforms effectively.
Once you build successful campaigns, it will become crucial to maintaining the reputation of your brand, this might include simple tasks such as replying to customer queries online to more complicated issues, such as drafting effective press releases for the general public during crisis communication issues.
You will need a digital marketing consultant to guide you with effective communication because one wrong move can break your brand’s image within seconds.
10. Build a Sales Funnel
Your website or your sales funnel is the center of all your business activities.
It is the core component of launching successful digital marketing campaigns. Your digital marketing consultant will give you key insights and suggestions on every aspect of building a good website/landing page.
Going through setting up everything from scratch like
- Audience Persona
- Hosting & Domain
- Landing Pages/Sales Funnels
- Content Plan
- Google Analytics
- Facebook Pixels
- Google Tag Manager
- Follow up Funnels
The list may go on but these are just the very basic implementations that require time and efforts of the digital marketing consultant to lead things in the right direction.
You can get access to the list of minimum resources required to run your next digital marketing project here.
11. Search Engine Optimization (SEO)
Search engine optimization is basically ranking your website on keywords around your product/service offerings on google, bing, etc.
While we cannot go over SEO in detail in this post, most businesses already implement this strategy on their own since its too important now.
While it is a long-term approach to getting leads for your business, however, it is also also the method of acquiring your highest qualified customers.
SEO strategies are multifold and a good digital marketing consultant will ensure that your website is optimized to rank right on the top for the keywords you want to target through implementing tools like SEMRush that gives accurate data and ideas to rank faster.
12. Google Ads
While SEO is a long term approach for ranking your site on search engines, Google Ads takes the quick approach. It helps you rank for keywords when you bid for them on Google Ads Platform.
Imagine a keyword that gets 10,000 search volume or 100,000 search volume per month already on google and ranking through SEO will be either difficult or will take significant amount of effort or time.
Even if 10% of the 10K become your lead, that is still 1,000 leads in a single month. Now you have to figure a way out to close those leads into paying clients through your sales process.
A digital marketing consultant will help you launch successful PPC campaign on google ads so that you can generate leads quickly and get sales almost immediately.
13. Facebook Ads
Creating an organic social media plan is one aspect of marketing, however, running paid ads on platforms such as Facebook and Instagram requires a whole other level of expertise.
A digital marketing consultant, especially in a media hub like Dubai, will be able to effectively navigate through the complex targeting funnels and creative ad copies and captions required for your social media paid ads to be profitable.
Running ads yourself with no prior experience can result in a loss of a lot of ad spends due to multiple factors. Anything can go wrong, that is why you need an experienced professional to help you through this process.
14. Content Marketing
Creating a content marketing strategy will be of utmost importance for your brand, not only for SEO but also in delighting your audience with content that helps them and deepens your relationship.
A digital marketing consultant will build a content marketing strategy for your business that aligns with what your ideal customers are looking for.
You will be able to WOW your visitors with quality content in the form of articles, videos, infographics, podcasts and so much more, and all of this will revolve around the pain points that your customers face and the solutions that you can provide to your customers.
15. Lead Nurturing through Email Marketing
Email marketing is one of the most reliable channels of marketing that gives you full control over your messaging and the capabilities of reaching a mass audience all at once. You can do the following with email marketing campaigns:
- Reach thousands of qualified prospects
- Build effective mailing lists
- Promote your content marketing campaigns
- Convert your leads to buying customers with attractive offers
Your digital marketing consultant will help you build such powerful email marketing campaigns that will keep your customers engaged.
16. Set up Marketing Automations
Setting up marketing automation will save you a lot of time and money that would otherwise make your life a lot harder. You curated content, email marketing, social media posting, and even customer interaction can be automated, however, the need -of-the-hour is smart automation, which requires a digital marketing expert’s guidance
17. Increasing Revenue through Webinars
Webinars are a great way to engage with your potential customers, provide value for free, and upsell your services (ideally at the end of the webinar), but creating and managing effective webinars can be a task.
Not only will you have to come up with a great content module, but you will also have to be able to manage your audience during the webinars.
A digital marketing consultant will be able to do all difficult tasks such as strategizing content, automating your webinars, and helping you during the actual webinar itself.
Who’s the Best Digital Marketing Consultant in Dubai?
Okay so maybe you are convinced how having a digital marketing consultant in Dubai on your side can bring in more value to your company.
And of course, you deserve the best for your business so who is the best digital marketing consultant in Dubai for you?
Well, there are already existing digital marketing consultants in Dubai who have already worked with lots of brands and have generated great results for them. They are still continuing to add so much value to them and it’s quite a difficult choice to make.
However what i can tell you whoever you choose, it’s important to ensure that you choose a person who is result oriented and not just talk.
I personally have generated over $100,000 in sales already, have over 5 Years of experience in the digital marketing, worked on more than 100+ campaigns, and generated 10,000+ Qualified Leads for all my clients combined.
Let me give you some more proof. I have shot a quick video for you sharing how i achieved these results using my simple 3 steps digital marketing strategy. All you need to do enter your details if you want to watch my live case study.
I hope you watch that video because I have shared quite a lot of value in that video and you might end up with a Done For you Strategy completely for Free. So just enter your details below and watch the video now.
In any case, I would like to thank you for your time and feel free to drop a comment in the section below incase you have any questions.